![]() It would also help the company diversify its revenue source that is currently almost entirely dependent on ads. With the new subscription service, the company hopes that it will be able to monetize the ardent following it already has among its user base. "It is not clear yet what the longer term impact of those changes may be for the topline momentum of our business, and this may not be clear until several months or more after the changes are implemented," Snap chief financial officer Derek Andersen told investors last year.Snapchat originally debuted as an ephemeral messaging app in 2011 before reinventing itself as a full-fledged social media platform with a huge fan following among young users. Snapchat, and other apps, have had to make changes since iOS 14 which introduced new privacy features – requiring developers to ask permission before tracking their ads. Twitter is also working on its own premium version called Blue, which will feature the ability to undo tweets and bookmark collections of posts, as well as a reader mode and customisable app icons. "After giving it some thought, we realized that the only way to let our most demanding fans get more while keeping our existing features free is to make those raised limits a paid option," founder Pavel Durov wrote in his channel.įeatures could include increased file upload size, faster download speeds, voice-to-text conversion, premium stickers, advanced chat management features. Telegram recently announced that it was working on a subscription model alongside its standard free version. ![]() Snapchat is not the only high-profile technology company that has announced premium versions of their apps. “We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community”, a Snap spokesperson told The Verge. Snapchat Plus seems to be priced at 4.59 Euros a month and 45.99 Euros a year (just under £4 for one month or £40 for the year), although it is possible that may change. ![]() This content is not available due to your privacy preferences. ![]()
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